BMW Roundel Keychain | Hard Enamel, 5 cm

This is a BMW roundel keychain in hard enamel on a nickel-plated metal base. The blue-and-white quartered circle sits inside a black ring with the BMW wordmark, finished with a short chain and split ring.

It's for anyone who wants their keys to say something about what they drive, or what they wish they did.

• Hard enamel — recessed colour, not a printed sticker
• Metal base, nickel-plated, with keyring and chain included
• One-piece build — no glued layers to peel apart
• Hand-finished in our workshop in Navarra, Spain
• 5 cm · fits any keyring, bag clip or backpack loop

Add it to your keys — checkout is on the right.

The BMW roundel

The quartered blue-and-white circle sits inside a black ring carrying the BMW wordmark — the same emblem you'd recognise from the bonnet. Each colour is set into its own recessed channel and filled by hand, so the edges stay sharp instead of bleeding into each other.

Enamel, not print

A printed badge can scratch through to bare plastic in a pocket full of keys. Enamel doesn't — the colour is set into the metal itself, so what you see on day one is what you still see a year later.

Built to stay on your keys

The base is nickel-plated metal, not a soft alloy that bends the first time it's dropped. It comes with its own split ring and a short connecting chain, so it's ready to add to your keys the moment it arrives.

How each piece is checked

Every piece is checked by hand before it ships — the enamel fill, the ring attachment, the edges. If the fill has a gap or the ring feels loose, it doesn't go out.

Hand-finished in small batches

Made and finished by hand in our workshop in Navarra, Spain, alongside the rest of our keychains and fidget sliders.

Specifications

Frequently asked questions

Is the roundel printed or enamel?

Hard enamel. The colour sits in a recessed channel in the metal, not printed on top, so it won't scratch off or peel.

Does it come with a keyring?

Yes — a nickel-plated split ring and short chain are attached and ready to use.

Will the colour fade?

No. Enamel is baked into the metal rather than printed on the surface, so normal daily use — pockets, bags, key bowls — doesn't wear it down.

How long does shipping take?

3 to 6 business days, sometimes 7 to 10 depending on your location. Tracking is emailed when the parcel leaves us. Full details on our shipping times and costs page.

Do you make other car brands?

Yes — see the Honda and McLaren keychains, or the magnetic fidget slider if you also want something for your hands.